[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.gncz.cz\/vite-co-je-pr-clanek\/#Article","mainEntityOfPage":"https:\/\/www.gncz.cz\/vite-co-je-pr-clanek\/","headline":"V\u00edte co je PR \u010dl\u00e1nek?","name":"V\u00edte co je PR \u010dl\u00e1nek?","description":"Ur\u010dit\u011b u\u017e ka\u017ed\u00fd tento pojem n\u011bkde sly\u0161el nebo vid\u011bl, ale hned si nedok\u00e1\u017ee vybavit, co v\u016fbec obn\u00e1\u0161\u00ed a k \u010demu je ur\u010den\u00fd. Poj\u010fme si to tedy objasnit. V prvn\u00ed \u0159ad\u011b je nutno \u0159\u00edct, \u017ee pr \u010dl\u00e1nky pat\u0159\u00ed krom\u011b jin\u00e9ho k d\u016fle\u017eit\u00e9 sou\u010d\u00e1sti bal\u00ed\u010dku SEO optimalizac\u00ed. SEO slou\u017e\u00ed k tomu, aby byla zv\u00fd\u0161ena n\u00e1v\u0161t\u011bvnost va\u0161ich str\u00e1nek a byly tak\u00e9 viditeln\u00e9 ve vyhled\u00e1va\u010d\u00edch. Jdeme se v\u0161ak zam\u011b\u0159it p\u0159\u00edmo na ji\u017e zm\u00edn\u011bn\u00fd pojem. PR znamen\u00e1 zkratku pro Public relation. A kdy\u017e si v\u0161e…","datePublished":"2017-06-03","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.gncz.cz\/author\/#Person","name":"gncz.cz\n","url":"https:\/\/www.gncz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/188853cc08cfc4af3f5ef42e51d7aa754653be0300e41daf30a10471d44d4592?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/188853cc08cfc4af3f5ef42e51d7aa754653be0300e41daf30a10471d44d4592?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"gncz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/gncz.cz\/wp-content\/uploads\/img_a317280_w2424_t1528002306.png","url":"https:\/\/gncz.cz\/wp-content\/uploads\/img_a317280_w2424_t1528002306.png","height":"","width":""},"url":"https:\/\/www.gncz.cz\/vite-co-je-pr-clanek\/","about":["Neza\u0159azen\u00e9"],"wordCount":423,"articleBody":"             Ur\u010dit\u011b u\u017e ka\u017ed\u00fd tento pojem n\u011bkde sly\u0161el nebo vid\u011bl, ale hned si nedok\u00e1\u017ee vybavit, co v\u016fbec obn\u00e1\u0161\u00ed a k \u010demu je ur\u010den\u00fd. Poj\u010fme si to tedy objasnit.V prvn\u00ed \u0159ad\u011b je nutno \u0159\u00edct, \u017ee pr \u010dl\u00e1nky pat\u0159\u00ed krom\u011b jin\u00e9ho k d\u016fle\u017eit\u00e9 sou\u010d\u00e1sti bal\u00ed\u010dku SEO optimalizac\u00ed. SEO slou\u017e\u00ed k tomu, aby byla zv\u00fd\u0161ena n\u00e1v\u0161t\u011bvnost va\u0161ich str\u00e1nek a byly tak\u00e9 viditeln\u00e9 ve vyhled\u00e1va\u010d\u00edch. Jdeme se v\u0161ak zam\u011b\u0159it p\u0159\u00edmo na ji\u017e zm\u00edn\u011bn\u00fd pojem.PR znamen\u00e1 zkratku pro Public relation. A kdy\u017e si v\u0161e p\u0159elo\u017e\u00edte, tak doslovn\u00fd p\u0159eklad znamen\u00e1 \u201evztah s ve\u0159ejnost\u00ed.\u201c A t\u00edm se dost\u00e1v\u00e1m k tomu, \u017ee jde o jak\u00fdsi druh reklamy, propagace, d\u00edky kter\u00e9 z\u00edsk\u00e1te tuto ve\u0159ejnost na svoji stranu respektive na va\u0161e www str\u00e1nky, k va\u0161im produkt\u016fm a slu\u017eb\u00e1m.Krom\u011b toho, \u017ee jsou pr \u010dl\u00e1nky n\u00e1strojem SEO, jsou tak\u00e9 efektivn\u00edm n\u00e1strojem marketingu. Krom\u011b toho, \u017ee propaguj\u00ed ur\u010dit\u00fd produkt, n\u00e1zor \u010di slu\u017ebu, tak jsou tak\u00e9 zdrojem kl\u00ed\u010dov\u00fdch slov a zp\u011btn\u00fdch odkaz\u016f.Jsou v\u00fdhodn\u00e9, zaj\u00edmav\u00e9, efektivn\u00ed a spl\u0148uj\u00ed \u00fa\u010del reklamy a propagace. Dokonce jsou v mnoha ohledech efektivn\u011bj\u0161\u00ed, ne\u017e bannery a podobn\u011b. Obsahuje efektivn\u00ed body, d\u00edky kter\u00fdm doslova nal\u00e1k\u00e1te \u010dten\u00e1\u0159e na dan\u00fd produkt nebo slu\u017ebu: P\u0159edstaven\u00ed produktu nebo slu\u017eby Zd\u016frazn\u011bn\u00ed p\u0159\u00ednosu produktu nebo slu\u017eby, co pom\u00e1h\u00e1 \u0159e\u0161it Zd\u016frazn\u011bn\u00ed toho co t\u00edmto produktem nebo slu\u017ebou z\u00edsk\u00e1te, co se zm\u011bn\u00ed A dal\u0161\u00ed informace jako t\u0159eba co s t\u00edmto v\u0161\u00edm d\u00e1l  Uveden\u00e9 body sta\u010d\u00ed u\u017e jen rozv\u00e9st a m\u00e1te p\u0159ipraven\u00fd efektivn\u00ed \u010dl\u00e1nek, kter\u00fd nut\u00ed nejen k zamy\u0161len\u00ed, ale tak\u00e9 ke kliknut\u00ed na zp\u011btn\u00fd odkaz, proto\u017ee se chce u\u017eivatel dozv\u011bd\u011bt je\u0161t\u011b v\u00edc nebo si slu\u017ebu \u010di produkt rovnou po\u0159\u00eddit. Tady je d\u016fle\u017eit\u00fd tak\u00e9 linkbuilding, kter\u00fd je sou\u010d\u00e1st\u00ed t\u011bchto \u010dl\u00e1nk\u016f. Aby na zp\u011btn\u00fd odkaz u\u017eivatel kliknul, tak jsou tak\u00e9 d\u016fle\u017eit\u00e1 spr\u00e1vn\u011b zvolen\u00e1 kl\u00ed\u010dov\u00e1 slova, kter\u00e1 se v \u010dl\u00e1nc\u00edch nach\u00e1zej\u00ed.D\u00edky tomuto n\u00e1stroji zas\u00e1hnete spr\u00e1vnou c\u00edlovou skupinu a ji\u017e brzy se setk\u00e1te s po\u017eadovan\u00fdm \u00fasp\u011bchem.                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u00edte co je PR \u010dl\u00e1nek?","item":"https:\/\/www.gncz.cz\/vite-co-je-pr-clanek\/#breadcrumbitem"}]}]